Innovative Products - The Key to Success in the Indian Insurance Market

Innovative Products - The Key to Success in the Indian Insurance Market
Case Code: INS029
Case Length: 03 Pages
Period: 2003
Pub Date: 2003
Teaching Note: Available
Price: Rs.100
Organization: Varied
Industry: Insurance
Countries: India
Themes: -
Innovative Products - The Key to Success in the Indian Insurance Market
Abstract Case Intro

Abstract

The case discusses the various types of insurance products available in the Indian insurance market. It examines the need for insurers to develop innovative products. The significance of having a wide range of products has also been discussed.

Further, the case suggests ways of making insurance products flexible using riders, so that they suit the tastes and preferences of different sets of customers.

Issues

  • Understand the tastes and preferences of Indian customers
  • Compare the different insurance products available in the Indian insurance market

Keywords

Insurance Products, Indian Insurance Market, Insurers, Develop Innovative Products, Wide Range, Using Riders, Preferences, Customers

Buy this case study (Please select any one of the payment options)

Custom Search