Serving Rural Markets a Necessity for Indian Insurers

  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:

Price:
Case Code : INS035 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case discusses the attractiveness of the rural market in India for insurers. The case examines the Insurance Regulatory and Development Authority's (IRDA) definition of the rural market. It also examines IRDA's stipulations regarding the percentage of insurance policies sold in the rural market, their impact on different players in the Indian market and the strategy that insurance companies need to adopt to comply with IRDA's regulations and gain a competitive edge.

Issues:

» Understand the Insurance Regulatory and Development Authority's definition of a rural market

» Understand the various stipulations imposed by the Insurance Regulatory and Development Authority (IRDA) on new and existing players

Keywords:

Attractiveness, rural market, India, insurers, Insurance Regulatory and Development Authority, IRDA, IRDA's stipulations, percentage, insurance policies, rural market, Indian market, insurance companies, competitive edge

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