Winner in the 'Family Business 2016 EFMD Case Writing Competition. EFMD, Brussels, Belgium

Conflicting Business Approaches of Two Generations: The Otsuka Family Showdown

Conflicting Business Approaches of Two Generations: The Otsuka Family Showdown
Case Code: LDEN118
Case Length: 13 Pages
Period: 2014-2016
Pub Date: 2017
Teaching Note: Available
Price: Rs.500
Organization: Otsuka Kagu Ltd.
Industry: Retail, Furniture and Furnishings
Countries: Japan
Themes: Family Business Management, Conflict Management, Succession Planning
Conflicting Business Approaches of Two Generations: The Otsuka Family Showdown
Abstract Case Intro 1 Case Intro 2 Excerpts

The Company Profile

Otsuka Kagu Ltd. was established in March 1969 in Tokyo by Katsuhisa Otsuka. Since then, it was regarded as one of Japan's biggest and largest retail chains with over a dozen showrooms. It was involved in the manufacture and sale of interior furniture for households, drawing rooms, boardrooms, welfare health facilities, public areas, and guest rooms of hotels, corporate and medical facilities, stores, and cruise ships. The furniture included sofas, armchairs, couches, corner sofas, reclining sofas, recliners, sofa beds, TV boards, living tables, dining tables, dining chairs, cupboards, storage furniture, beds, mattresses, night tables, bedding products, dressers, desks, work chairs, kids’ furniture, Japanese furniture, curtains, lighting products, carpets, and rugs. Katsuhisa obtained the expensive and upscale furniture directly from domestic and global manufacturers, thereby avoiding the brokers in middle...

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