Android Vs iOS: Mobile Operating System Wars in 2010
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"Google and Apple are playing a chess game, and everyone else is playing catch-up."1
- Scott Schwarzhoff, vice-president of marketing, Appcelerator , in 2010
mobile operating system. Google launched its own mobile operating system which was to be distributed to mobile handset manufacturers free of cost to control the smartphone business. Google’s entry into the mobile operating system market became imminent with many people all over the world starting to browse the internet on their mobile phones. Many analysts were initially skeptical about the Android’s chances of success. They said Android would be a wasteful investment for Google, which did not have much experience in developing operating systems to compete with giants like Apple and RIM. James Faucette, an analyst at Pacific Crest Securities, Inc. (Pacific Crest), said, "For Google, Android is a cash drain. They are going to lose money on Android as an operating system. They hope to make it up from the services that they are delivering through their infrastructure and servers." But Android silenced critics by growing rapidly and proving to be a viable alternative to Apple's iOS.
1] Olga Kharif, "Google's Android Gaining on Apple via Developers," http://www.bloomberg.com, June 24, 2010.
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