Bumrungrad's Global Services Marketing Strategy
ICMR HOME | Case Studies Collection
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges
» Marketing Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"It was just like staying at the Ritz- Carlton in Boston. The only thing that reminds you that it's a hospital is the medical people coming in and out - and the bed."1
- Rosemary Shea, a patient treated at Bumrungrad.
"We offer a complete package - very high medical and service standards, a five-star facility and very competitive prices. Where else can you walk in without an appointment, see a US Board Certified specialist in under 15 minutes, pay US $15 for the consult and have a Starbuck's cappuccino on your way out? That's really quite unique."2
- Ruben Toral, Director of International Programs, Bumrungrad Hospital.
"There are people coming from Holland that have never been to Bangkok before, for total hip replacements. It is like any other product. If you can do something better, faster and cheaper than your competitor than you will sell your product. Thailand now probably represents the best possible health care anywhere in the world."3
- Curtis Schroeder, CEO of Bumrungrad Hospital.
On Bumrungrad's remarkable achievements, Philip Owens, the Managing Director and Publisher of Asiamoney said, "This represents the first time that this award has been made to a hospital company in the twelve-year history of the poll.
1] "The Birth of Luxury Womb Service [Obstetrics], Jill Burshay, Asian Wall Street Journal,
January 26, 2001.
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Text Books, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|