Coca-Cola's Belgian Crisis - The Public Relations Fiasco

 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Coca-Cola's Belgian Crisis - The Public Relations Fiasco case study (Case Code: MKTG097) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG097 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate scams/ Controversies
Case Length : 12 Pages
Period : 1999
Pub Date : 2004
Teaching Note : Not Available
Organization : Coca Cola
Industry : Beverages - Carbonated Soft Drinks
Countries : Belgium, Europe

Abstract:

The case discusses the crisis faced by Coca-Cola in Europe, particularly Belgium, in which people mostly school children fell ill after consuming its products in mid-1999. Coca-Cola had to recall about 30 million cans and bottles, the largest ever product recall in its 113-year history. For the first time, the entire inventory of Coca-Cola's products in Belgium was banned from sale. The case describes the crisis in detail and discusses how Coca-Cola managed it. The way Coca-Cola handled the Belgian crisis was a classic example of one of the worst public relations fiascos in the corporate history. The case also highlights the need and importance of a crisis management plan to prevent such fiascos in future.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

• Understanding the public relation issues involved in Coca-Cola's Belgian crisis

• Appreciating the importance of developing a crisis management strategy

• Appreciating the need for advance planning and preparation for managing crisis

• Examining the role of a person with a high degree of accountability (such as the CEO) in managing public relations and crisis management

• Analyzing how Coca-Cola handled the Belgian crisis and draw lessons from it

Contents:

  Page No.
The Recall 1
Background Note 1
The Fiasco 3
The Explanation 4
The Aftermath 6
Exhibits 9

Keywords:

Case, Coca-Cola in Belgium, Public Relations, Crisis Management, Product Recall, Douglas Ivester, Coca-Cola European Crisis, Quality Problems, Safety of Packaged Foods, Ban on Coke Sales, The Coca-Cola Promise, Coca-Cola Quality Statement, Coca-Cola Safety Policy, Business Ethics

Coca-Cola's Belgian Crisis - The Public Relations Fiasco - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.