Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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The growth of PBR continued through 2007 and it also ranked among the fastest growing beer brands in the US since 2003.
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