Pricing it Right: Three Caselets in Pricing

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG187
Case Length : 13 pages
Period : 2006-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : Priceline.com; Apple, Inc.; F. Hoffman-La Roche Ltd.
Industry : Travel; Consumer Electronics; Pharmaceutical
Countries : Global

To download Pricing it Right: Three Caselets in Pricing case study (Case Code: MKTG187) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Caselet 1: Priceline's Pricing Strategy: Name Your Own Price (NYOP) & Beyond

In November 2007, Priceline.com (Priceline)1 an Internet-based travel service provider which offers services like airline/cruise tickets, hotel bookings, vacation packages, and rental cars at discounted prices, gave a major jolt to its competitors like Expedia.com (Expedia), Orbitz.com (Orbitz), Travelocity.com (Travelocity), and Travelzoo.com by “permanently” eliminating all booking fees on published airfares.

This left analysts wondering whether its competitors would follow suit. This was not the first time that Priceline had taken industry watchers and competitors by surprise.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The Name Your Own Price (NYOP) system that it had pioneered in 1998 was considered a revolution in pricing by many experts. Priceline was one of the leading US online travel services companies.

It was a commercial web portal that provided the advantage of comparative pricing from a number of service companies for its value-conscious leisure travelers and international online hotel reservation service takers.

Priceline was the brainchild of two entrepreneurs -- venture capitalist Jesse Fink and digital entrepreneur Jay Walker (Walker) of Walker Digital2 fame. Walker had a stake of 49 percent in the new start-up Priceline...

Caselet 2: Apple's Pricing Strategy for iPhone in The US - Next Page>>


Custom Search

1] Priceline is headquartered in Norwalk, Connecticut, USA. In 2007, its gross travel bookings were US$4.8 billion, a 45.5 percent increase compared to 2006. (Source: “Priceline.com Reports Financial Results for 4th Quarter and Full-Year 2007,” www.news.moneycentral.msn.com, February 14, 2008.

2] Walker Digital is a private research and development laboratory in the US devoted to developing patents and business models that use new technology. It is the parent company of several companies that exploit the power of digital networks for new business models.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.