Tetra Pak's Packaging Innovations
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
"At Tetra Pak, innovation is the result of the total process of developing an idea into a product or a new way of working which adds value to the business."
"A good package should save more than it costs."1
- Dr Rubin Rausing, Founder Tetra Pak.
A Company on an Award Winning Spree
1] 'Tetra Pak: Packaging Itself for the Customer,' www.domain-b.com, July 21, 2001.
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