Unilever's 'Power Brands' Strategy
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But All Was Not Well!
Unilever's 'Path to Growth' strategy aimed at re-structuring the brand portfolio to concentrate on core brands, bringing about considerable improvements in the supply chain and innovation, having a closer consumer focus, and building an agile organization...
'One Unilever': The Revived Power Brands Strategy?
The 'Power Brands' strategy aimed to make the firm more efficient and its brand portfolio more manageable. Although Unilever saved about €4 billion ($4.9 billion) in costs over five years (2000-2005), it witnessed a 31% fall in profit in 2004, to €1.9 billion (£1.3 billion)...
Exhibit I: Unilever's Power Brands
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