Apple and Conflict Minerals: Ethical Sourcing for Sustainability
| Case Code: OPER116 Case Length: 17 Pages Period: 2010 - 2015 Pub Date: 2015 Teaching Note: Available |
Price: Rs.400 Organization: Apple, Inc. Industry: Consumer Electronics Countries: Africa; Asia; Global Themes: Ethical Supply Chain Management Supply Chain Management, Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In May 2014, Apple Inc. (Apple) released its first conflict minerals report which gave complete details of the places and smelters from which it secured the key materials used in making its products like smartphones, tablets, and computers. In the report, Apple claimed that a majority of its suppliers were certified as conflict free. The controversy over the use of conflict minerals from places like Africa was one of the major public relations issues that Apple had had to face in its history.
Starting in the year 2010, Apple along with some other major technology companies started facing criticism from activist groups on the use of conflict minerals whose trade was leading to the abuse of human rights in places like the Democratic Republic of Congo (Congo). Activists from Congo and other parts of the world started urging Apple to take proper steps to control the use of minerals used in its products. Responding to the crisis, Apple initiated action to control the damage....
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