Featured Case Studies

What's in a Name? Lessons from Three Rebranding Exercises in India
Tata Steel's Acquisition of Corus
JetBlue Airways: Growing Pains?
Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation

Micro Case Studies

HCL's Global Branding Initiative
Alpenliebe & the Indian Sugar Confectionery Market
Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US
NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat?
The Growing Attractiveness of the Indian Personal Computer Market
Sagnik Roy: An Indian Success Story in China
Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market
ClickJobs.com's 'Happy Kumar' Ad Campaign
Battle for the Lavatory Care Market in India Gets Dirty
OpenSocial: Google's Breakthrough Strategy to Outsmart Facebook
IT in Healthcare: Fortis' Collaboration with Microsoft India
Barclays in India: Finding a Way to Grow with Mobile Banking
The Indian Railways Turnaround Story Continues
Waste Recycling and The Catadores of Brazil
Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal
Green Marketing & the Menace of Greenwashing
Tactics to Recover Banks Loans in India Raises Ethical Concerns
Trimeris Reformulates Strategy
BMW Brand in North America
Coal Mines in China: Putting Profits before Safety?
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits
The Mobile Phone's Emergence as The 'Fourth Screen'
Organized Retailers in India Foraying into the Health and Wellness Market
Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Ahead'
Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices
More >>

Prize Winning Case Studies

Mark Constantine: The Willy Wonka of the Beauty Industry
Innovation at Whirlpool - Creating a New Competency
The Body Shop: Social Responsibility or Sustained Greenwashing?
The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe
Carrefour's Strategies in China
Allied Irish Banks - The Currency Derivatives Fiasco
More Prize Winning Case Studies >>

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Case Studies | Case Study in Business, Management

ICMR Case Studies and Management Resources is involved in business research, management consulting, and the development of case studies and courseware in management. ICMR also provides knowledge process outsourcing services to international clients.

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Over 7.5 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 130,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world. Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 1500 case studies, short case studies, micro case studies and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

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Our case studies are usually between 10 and 20 pages long, and are written from an industry or company perspective, rather than from the perspective of an individual decision maker. In addition to training, these case studies are useful if you require information on industries, or on companies and their strategies.

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Short cases, also known as Mini cases or caselets, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools.

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Micro Case Studies are between 400 to 500 words in length, and provide the reader with a quick snapshot of a business situation. These case studies are useful in situations where the time available for case preparation is limited.

If you require multiple copies of these micro case studies for classroom use or training purposes, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required.

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Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation
Bob Nardelli Moves to Chrysler
iShare: Rediff's Content Sharing Space
To Test or Not To Test: A Dilemma in Indian BPO Firms
Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR
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Multimedia Case Studies

These are case studies with substantial multimedia content. In addition to the printable version of the case study, these include one or more CDs with video clips of the case study protagonists in action, or being interviewed by the case developers. We believe that the multimedia content provides a greater immediacy to the subject matter of the case, and promotes greater involvement in the case study on the part of the learner.

Cases in Other Languages

Some of our case studies have been translated into languages such as Spanish, French, Portuguese and Russian, German, French, and Chinese.

Simplified Case Studies

These are simplified and shortened versions of some of our longer case studies, developed to meet the needs of learners for whom English is a foreign language. They are usually less than eight pages long.

Case Study Volumes

These contain collections of selected case studies.

ICMR News

ICMR case study "Mark Constantine: The Willy Wonka of the Beauty Industry" written by Debapratim Purkayastha and Rajiv Fernando wins the first prize in the Entrepreneurship category in the EFMD Case Writing Competition, 2007.

ICMR case study "Tata Steel's Acquisition of Corus" written by Vivek Gupta, wins the first runner up prize in the John Molson Case Writing Competition 2007, organized by the John Molson School of Business, Concordia University, Montreal, Canada.

ICMR case study "Innovation at Whirlpool - Creating a New Competency" written by by Ramalingam Meenakshisundaram, Debapratim Purkayastha and Rajiv Fernando wins the first prize in the Corporate Coaching category in the EFMD Case Writing Competition, 2006.

ICMR case study "The Betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe" written by Rajiv Fernando and Debapratim Purkayastha, wins the first runner up prize in the John Molson Case Writing Competition 2006, organized by the John Molson School of Business, Concordia University, Montreal, Canada.

ICMR case study "Carrefour's Strategies in China" written by Vivek Gupta and Indu P., wins the second runner up prize in the John Molson Case Writing Competition 2006, organized by the John Molson School of Business, Concordia University, Montreal, Canada.

Business Reports :

These are reports of varying length, on countries, sectors or industries.

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Each Case Pack is a collection of industry-specific case studies, on a CD-ROM.
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As part of its initiatives to strengthen and institutionalize the relationships between academia and industry, ICMR provides management consulting services in different functional areas.

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ICMR Case Studies and Management Resources

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Case Studies

Featured Case Studies

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Contact us:

Case Studies | Case Study in Business, Management

Case Study Volumes

Short Case Studies

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List of Categories

Recent Uploads

Recent Uploads

Monthly Micro Case Studies Updates

Free Email Alerts

Multimedia Case Studies

Cases in Other Languages

Simplified Case Studies

Case Study Volumes

ICMR News

Business Reports :

Industry Case Packs :

Knowledge Partnership Services

Case Studies Catalogue