ICMR Case Studies and Management ResourcesAsia's Most Popular Collection of Management Case Studies |
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ICMR Case Studies and Management ResourcesAsia's Most Popular Collection of Management Case Studies |
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Featured Case StudiesPerfetti Van Melle: Mark Micro Case Studies
Christian Dior in China: The Sharon Stone Controversy ICMR NewsICMR case study "Mark Constantine: The Willy Wonka of the Beauty Industry" written by Debapratim Purkayastha and Rajiv Fernando wins the first prize in the Entrepreneurship category in the EFMD Case Writing Competition, 2007. |
Case Studies in Business, ManagementICMR Case Studies and Management Resources is involved in business research, management consulting, and the development of case studies and courseware in management.
Case Studies in Business, ManagementRepresenting a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of case studies: Case Studies
Case Studies Home Page, Business Ethics, Business Strategy, Business Environment, Corporate Governance, Economics, Enterprise Risk Management, Finance, HRM, Innovation, Insurance, IT and Systems, Marketing, Miscellaneous, Operations, Project Management Our case studies are usually between 10 and 20 pages long, and are written from an industry or company perspective, rather than from the perspective of an individual decision maker. In addition to training, these case studies are useful if you require information on industries, or on companies and their strategies. If you require multiple copies of the case studies for classroom use, please purchase a license to make the number of copies required, from the site. We will then e-mail a clean copy of the pdf file (without the 'Do Not Copy' watermark) to you, so that you can make the number of copies required. Micro Case Studies
Micro Case Studies are between 400 to 500 words in length, and provide the reader with a quick snapshot of a business situation. These case studies are useful in situations where the time available for case preparation is limited.
Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Miscellaneous, Operations, Micro Case Studies >> Short Case Studies
Short cases, also known as Mini cases or caselets, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools. Business Strategy, Consumer Behavior, International Business Environment, International Marketing, Marketing Communications, Industrial Marketing, Marketing Management, Sales and Distribution, Services Marketing, Supply Chain Management Supply Chain Management Case Volumes, Textbooks, Workbooks
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