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Saumya Vardhan: Riding High on the $ 30 billion Blue Ocean
Abstract
The case presents the innovative approach used by Saumya Vardhan (Vardhan) to identify an unchartered business area and her venturing to flag off a relatively new concept of an online prayer and ritual portal. The case captures how Vardhan identified the potential hot-spot and went ahead with implementing the idea. It gives a glimpse into the way ShubjPuja.com operates. With its catchy caption, “Connecting to God in one click”, ShubhPuja.com enjoyed early success. The case presents a balanced platter of all the ingredients of an entrepreneurial venture viz. vision, innovation, risk attitude, execution, and uncertainties.... |
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Issues
The case is structured to achieve the following teaching objectives:
- Is designed to bring out the role of out-of-the-box thinking and identifying the blue-oceans as an essential characteristic of entrepreneurs.
- Elaborates Saumya Vardhan’s initiative of www.ShubhPuja.com, in what till then was a largely unchartered area.
| Contents |
| INTRODUCTION |
| BACKGROUND |
| DIVERSE RELIGIOUS PRACTICES |
| THAT INCIDENT… |
| LAUNCHNG SHUBHPUJA |
| GROWTH |
| MODUS OPERANDI |
| POPULARITY |
| CHALLENGES |
| EARLY SUCCESS AND THE ROAD AHEAD |
| EXHIBITS |
Keywords
Saumya Vardhan, Shubhpuja, Hinduism, Astrology, Religious rituals, Ceremonies, Indian culture, Traditions, Hindu religious services, Vaastu, Pundits, Astrologers
