Pro-Kabaddi League:Changing the Face of Indian Kabaddi

The case tracks the runaway success of the Pro Kabbadi League (PKL), a professional kabaddi league in India, and how it transformed the Indian kabaddi players who, until then, had been relatively unknown beyond their local arena, into sportstars.

The case describes how PKL revolutionized the sport and brought it to the forefront by highlighting its modern and competitive face throughout India and globally. The league mainstreamed the game at home and opened the doors to new opportunities to Indian kabaddi players and brought them, fame and money. Once living in oblivion, these players made a mark, reveled in the new-found popularity of the sport, and became celebrities with a huge fan following. PKL not only revitalized the sport but also made kabaddi a viable career option for young talented players across the country.