Zapak.com and the Online Gaming Market in India | Business Strategy Case Studies

Details

Case Code : CLBS081
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 07 Pages
Price : Rs. 100

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Key words:

Online gaming , India, Zapak.com, Dhruva Interactive, PC-based gaming market, gaming console market, Contest2win, gaming addiction, South Korea, China, broadband internet, mobile gaming, Hungama.com, Sify, Zapak Digital Entertainment Limited, Reliance Entertainment, Anil Dhirubhai Ambani Group (ADAG), Reliance Web World

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* This caselet is intended for use only in class discussions.
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Abstract:

Online gaming market has high growth potential in India. Zapak.com was launched as an online gaming portal by Zapak Digital Entertainment Limited, a venture of Reliance Entertainment, one of the companies in the Anil Dhirubhai Ambani Group (ADAG)

Introduction

In January 2007, the GameBox National Championship, one of the biggest online game competitions in India, was conducted at Reliance Web World outlets across the country.

Zapak.com (Zapak) was the gaming partner for the event. Nearly 11,000 gamers participated in the competition and around Rs 1 million was distributed as prize money.

Industry experts noted that the fanfare with which the event was conducted and the widespread response it received highlighted the growing popularity of online gaming in India.

Zapak was part of Zapak Digital Entertainment Limited, a venture of Reliance Entertainment, one of the companies in the Anil Dhirubhai Ambani Group (ADAG)...

Zapak.com and the Online Gaming Market in India*