Case Code : CLINDM016
Publication date : 2006
Subject : Industrial Marketing
Industry : Energy
Teaching Note : Not Available
Length : 05 Pages
Price : Rs. 100
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Suzlon Energy Limited, Madras Cements, Bajaj Group, Tata Group, Det Norske Veritas, Wind energy, Conventional energy resources, Nuclear power generation, Supply, Demand-based strategies, Backward integration, Wind energy trade fairs, International Trade Fair, Gearbox and turbine technologies, Quality systems, Indian Renewable Energy Development Agency, State Electricity Boards, Vankusawade Wind Park, Pollution, Power.
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The caselet provides an overview of the rise in demand for environmental friendly sources of power, stemming from the growing concerns over the depletion of conventional energy resources and increasing pollution levels. The caselet highlights the successful tapping of demand for wind power in the Indian as well as global markets by Suzlon Energy Limited with the help of its long-term vision and demand-based strategies.. It also discusses the various initiatives taken by the company as a part of its global expansion strategy.
The early 2000s was marked by increasing concerns about depletion of conventional energy resources like coal and oil, and greater pollution levels caused by the combustion of these fossil fuels. These concerns led nations to think of environmental friendly sources of power. Countries that had earlier focused on nuclear power generation also turned their attention towards wind power...
Questions for Discussion:
1. Describe the factors that have accelerated the demand for wind energy worldwide.
2. Discuss the demand-based strategies adopted by Suzlon to become a successful global player. Do you think these strategic planning efforts would help the company in successfully increasing its global market share?