Case Code : CLSM022
Publication date : 2005
Subject : Services Marketing
Industry : Internet services
Length : 04 Pages
Price : Rs. 100
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Satyam Info Way, Satyam, Chennai, End-to-End Internet Solutions, Cyber Cafe, Consumer Segment, Dialup Internet Service, Broadband Internet Service, iWay, Dataone, ADSL technology, BSNL, Reliance, Netwy, Tata Indicom, Pricing, Dishnet DSL, Regional ISP's, Cable Operators
1: This caselet is intended for use only in class discussions.
2: More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.
The caselet provides an overview of Satyam Infoway's Internet service offerings. It also discusses the pricing policies adopted by the company for these services. Finally, the caselet outlines the competitive situation in the internet access market.
Later it was rechristened, as Sify and was made an independent entity with Satyam reducing its stake from 52.5% to 37.1%. It had presence in both B2C and B2B segments.
In the corporate segment Sify offered end-to-end Internet solutions such as Electronic Data Interface, Virtual Private Networks, Security Services, Network Management Services, eSolutions services such as Internet Consulting, Architectures, Design and Development, Hosting and Management Services and eCommerce products...
Questions for Discussion:
1. Pricing policy not only influences the company's sales and revenues but also reflects the image of the service provider. Critically analyze the Sify's pricing policy in this context.
2. What are various issues that Sify has to consider while setting the pricing policies for its services?