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Sports and Sporting Goods Equipment

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Case Title Buy Case Teaching Note
Nike's Labor Practices
Reebok: Managing Human Rights Issues Ethically
The Adidas - Reebok Merger
Li Ning: Brand Growth and Excellence in China
The Chappell Way (A): A Case Study in Team Building and Group Dynamics
The Chappell Way (B): A Case Study in Teambuilding and Group Dynamics
Management Lessons from Spain's Euro 2008 Football Championship Triumph
Sourav Ganguly (A): A Case Study in Leadership
Sourav Ganguly (B): The Second Coming
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Reebok's Changing Gameplan
The 'David Beckham' Brand
NIKE - 'The Goddess of Marketing'
Real Madrid: The Galacticos Era
Nike's “Joga Bonito” Marketing Campaign
NIKE - Evolution of Marketing Strategy
Inventory Problems at Nike
SCM and ERP Software Implementation at Nike: From Failure to Success


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