Real Madrid - The Galacticos Era
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(Case Code: MKTG126) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG126 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extraThemesMedia and Entertainment |
| Case Length |
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18 Pages |
| Period |
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2000-2006 |
| Organization |
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Real Madrid club de Football |
| Pub Date |
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2006 |
| Teaching Note |
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Available |
| Countries
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Spain |
| Industry |
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Sports and Entertainment |
Abstract:
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The case discusses the 'Galactico recruitment strategy' introduced by Florentino Perez (Perez), former president of Real Madrid club de Football (Real Madrid).
The case highlights the impact this strategy had on Real Madrid's revenues and brand popularity.
The case also discusses the factors that led to the decline of the 'Galactico recruitment strategy' and resignation of Perez.
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Issues::
» Understand the marketing and branding strategies adopted by the Real Madrid football club
» Understand the issue of commercialization of the game of European football
Contents:
Keywords:
Real Madrid, European Football, Soccer Commercialization,
Galacticos, UEFA Champions League, David Beckham, Ronaldinho, Barcelona Football
Club, Florentino Perez, Fernando Martin Alvarez, Zinedine Zidane, Sports Goods
Merchandising, Spanish Football League, Deloitte Football Money League,
Manchester United
Real Madrid - The Galacticos Era
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