Kentucky Fried Chicken: Tackling the Trans Fat Problem



Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

The case study looks at the steps undertaken by KFC Corporation, a leading US-based fast food restaurant chain, while dealing with the problem of trans fats in its food items.Trans fats are produced during the hardening of oil, which help increase the shelf-life of baked products and enable cooking oils to have a longer fry-life.

However, trans fats have been linked to serious health diseases like coronary heart disease, type 2 diabetes, and obesity. The case also looks at the challenges faced by the company to find a suitable alternative cooking oil that did not contain trans fats.....

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Issues

The case is structured to achieve the following teaching objectives:

  • Understand the issues and constraints faced by fast food companies, restaurants, and food establishments in dealing with the trans fats problem
  • Role of government regulation and company self-regulation in tackling the trans fat problem
Contents
Introduction
Background Note
The Campaign Against Trans Fats
KFC's Search for a Suitable Alternative
Would A Ban on Trans Fats Help?
Exhibits

Keywords

Green Dot, Packaging waste, Environmental responsibilities of industry, Legislation, EU Packaging Ordinance, Waste management in Germany, Competition, Monopolization

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