Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives

Abstract

The case discusses in detail the social responsibility initiatives undertaken by the Japanese digital imaging equipment giant - Canon Inc.The case describes how Canon's corporate philosophy - Kyosei - guided the company's operations and its behaviour towards its employees, partners, customers, competitors, environment and the communities in which it operated. It elaborates the way in which Canon practiced the principles of Kyosei. By practicing the philosophy, Canon was globally recognised as one of the most socially responsible corporate citizens.

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Issuess

The case is structured to achieve the following teaching objectives:

• Get insights into the principles of Kyosei and the manner in which a company can succeed by implementing those principles
• Understand the significance of a corporate philosophy to accelerate the social responsibility initiatives of an organisation
• Learn about the benefits that a company can reap by implementing Kyosei
• Study the corporate social responsibility initiatives of Canon over the years, including environmental conservation and community development efforts

Keywords

living and working together,Saburo Uchinda,Garo Yoshinda,POIL,POIC,Takeshi Mitarai,Kwanon,Canon, Social responsibility, Kyosei, Global imbalances, Ryuzaburo Kaku, Canon's environment charter, Globalisation, Environmental conservation, Ecology conscious management, Canon's code of conduct, Community development

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