Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives

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Introduction

In January 2002, the Japanese digital equipment manufacturer - Canon Inc. (Canon), established its Global Environment Promotion Headquarters (GEPH), as part of the company's continuing efforts towards working for environmental conservation. Following the establishment of GEPH in Japan, Environment Promotion Committees (EPCs) were constituted in Asia, the Americas, Europe and Oceania to supervise Canon's environmental conservation activities in these regions. The setting up of the GEPH and EPCs was just one of the many environment protection and community development initiatives taken up by Canon over the years. All these initiatives were an integral part of Canon's corporate philosophy - the Kyosei. Though Canon had been informally practicing it ever since it began operations in 1937, its management formally conceptualized Kyosei in 1988 and committed itself to follow the principles....

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Kyosei served as a guide to Canon about how it should behave with its employees, customers, suppliers, competitors and the community in which it operated. To ensure that the principles of Kyosei are uniformly adopted and followed throughout the organization including its global subsidiaries, Canon formalized its code of conduct (Refer Exhibit I).By successfully employing the principles of Kyosei in its regular business activities, Canon demonstrated that a corporation can be successful not only by focusing entirely on its financial commitments but also by addressing issues concerning the operating environment and the society at large. Canon also addressed issues concerning the environment by keeping a check on air and water pollution in its manufacturing activities. The company had developed an Environmental Charter way back in 1990 (Refer Exhibit II).....

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