| Corporate Social Responsibility at HP |  | ICMR HOME | Case Studies CollectionOR
 Case Details:
 
 Case Code : BECG057
 Case Length : 19 Pages
 Period : 1996-2005
 Pub. Date : 2006
 Teaching Note :Not Available
 Organization : HP
 Industry : Electronics - Hardware
 Countries : US
 
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 Excerpts Contd...Materials InnovationHP sought to reduce the harmful environmental impact of its products by reducing the number of materials; reducing the toxic materials in products and also through product innovations. For instance, one of HP's products All-in-One (AIO) combined a printer, a scanner, a copier and a fax machine into one single unit. This helped the company to reduce the number of materials used in these products by 40%, as some of the components in the individual products were the same... Design for Recyclability
	
		| Since the early 2000s, HP began to design products that could be easily recycled in the future. For instance, HP designed products in such a manner that most components could be removed and separated. Components were molded in such a way that they could be snapped in together doing away with the need for adhesives. Component parts were marked so as to enable identification and separation at the time of recycling. Molded-in colors and finishes were used instead of paints, coatings or plating. As an example, it was earlier a problem to recycle cartridge parts due to the use of an adhesive, which formed a very strong bond between the component parts. By designing snap-in parts, HP increased the recyclability of the cartridges by as much as 25%...
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 |  Extending CSR to the SuppliersHP had a global network of over 7000 suppliers. In 2004, it purchased product material and transportation services worth US$ 52 billion from its suppliers. However, out of these 7000 suppliers, HP purchased about 99% of all its supplies from around 700 suppliers.  
	
		| Hence, these suppliers were the focus of the company's Supply Chain Social and Environment Responsibility Program (SER) (Refer Table I for HP's SER Policy). The suppliers were required to follow the guidelines laid out in the EICC (Refer Exhibit VII for a brief note on the EICC). In 2003, HP introduced training programs for its managers who interacted with the suppliers. This was done so that the managers could raise awareness of the company's SER program among suppliers, and encourage adherence to the company's policies. HP conducted supplier assessments and audits to understand and gauge the performance of the suppliers. The first step in the auditing process was an annual self-assessment by the supplier... |   
 |  Exhibits
Exhibit I: HP'S Global Citizenship FrameworkExhibit II: HP'S Segmentwise Revenues and Profits
 Exhibit III: HP'S Product Leadership Position (2004)
 Exhibit IV: HP e-Inclusion Projects Around the World
 Exhibit V: HP'S Education Projects (2004)
 EXHIBIT VI: HP Worldwide Donations By Category, Region and Type (2004)
 EXHIBIT VII: A Note on the Electronics Industry Code of Conduct (EICC)
 
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