Kimberly-Clark Corporation: The Environmental Sustainability Challenge

Case Studies, Case Study in Business, Management

ICMR HOME | ICMR Case Study Collection

Case Details:

Case Code : BECG091
Case Length : 31 Pages
Period : 2003-2008
Pub Date : 2009
Teaching Note : Available
Organization : Kimberly-Clark Corporation
Industry : Consumer Packaged Goods
Countries : Global

To download Kimberly-Clark Corporation: The Environmental Sustainability Challenge case study (Case Code: BECG091) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 400;
For delivery through Shipping & Handling Charges extra: Rs. 400 +Shipping & Handling Charges extra

Business Ethics Case Studies
Business Ethics Short Case Studies
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

Kimberly-Clark Refutes Criticism

The 'Kleercut' campaign created many problems for K-C and put its reputation at stake. K-C dismissed many of the allegations as false and said that they had been made with the intention of tarnishing its reputation. With regard to the use of virgin fiber in its products, it said that it had to use virgin fiber in some products like facial tissues to cater to the preferences of consumers...

Winds of Change at Kimberly-Clark

In late 2006, the corporate sustainability steering committee of K-C provided an overview of an updated fiber procurement policy, approved the company's sustainability initiatives with some major customers, and also proposed the creation of an external sustainability advisory board...

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Cut & Run - Report from Greenpeace

Another report by Greenpeace released in April 2008 - 'Cut & Run' claimed that the practices of the company had caused severe damage to the environment and resulted in social conflict in the Boreal Forest in Canada. The report stated that years of excessive logging and failed regeneration practices had severely affected the 2,000,000 hectare Kenogami Forest in northern Ontario, a part of the Canadian Boreal forest...

The Argument Continues...

In 2008, the company claimed that it had some of the best fiber procurement policies, and only 11% of the total fiber used by it was obtained from the Canadian Boreal forests and that too had been reforested. It stated that the fiber was not sourced from the old growth areas in the forest...


Exhibit I: Dow Jones Sustainability Index
Exhibit II: Kimberly-Clark's Charitable Giving
Exhibit III: Kimberly-Clark's Business Segments

Exhibit IV: Fundamental Policy on Environmental Protection and Concern (Adopted 1990)
Exhibit V: Corporate Policy on Sustainable Use Of Natural Resources - 2003
Exhibit VI: Some of the Awards and Recognition Received by Kimberly-Clark
Exhibit VII: Images of Greenpeace Ads Criticizing Kimberly-Clark
Exhibit VIII: A Spoof of the 'Let It Out' Campaign
Exhibit IX: Kimberly-Clark - Fiber Procurement Policy - 2007
Exhibit X: Life Cycle Assessment of Tissue
Exhibit XI: A Summary of the Impact of Kimberly-Clark's Sustainability Initiatives


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.