Living Goods - Developing a Sustainable Business Model to Provide Healthcare Services in Uganda

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Case Details:

Case Code : BECG104
Case Length : 13 Pages
Period : 1994-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Living Goods
Industry : Healthcare
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Slaughter completed his BA in Public and Private Management from Yale during the mid-1980s, and joined as a program officer for Trickle Up, a microenterprise development program, which had presence in more than ten countries...

The Solution

Living Goods initially planned to concentrate on diseases that accounted for 2/3rds of mortality and could be treated at a low cost - diseases like malaria, diarrheal diseases, worms and TB. It essentially targeted diseases that could be treated affordably, and which when left untreated, had the potential to claim lives...

Making the Model Work

In order to promote its healthcare activities aimed at poor people, Living Goods intended to partner with local microfinance organizations, NGOs and community organizations, in order to leverage on their existing infrastructure...

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The Benefits

Living Goods' business model was self funding and provided unemployed women with a living wage. Living Goods planned to bring change in the lives of poor women by giving them ownership of their schemes...

Looking Ahead

The project in Uganda was expected to enable Living Goods to study the effects of the introduction of new system of healthcare distribution on public and primary healthcare delivery...


Exhibit I: Time - Responsibility Pioneers
Exhibit II: A Note on Avon Products
Exhibit III: Living Goods - Key Partners and Supporters
Exhibit IV: About Uganda
Exhibit V: About BRAC
Exhibit VI: Living Goods - Product List


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