Living Goods - Developing a Sustainable Business Model to Provide Healthcare Services in Uganda

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Case Details:

Case Code : BECG104
Case Length : 13 Pages
Period : 1994-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Living Goods
Industry : Healthcare
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"A lot of programs give lip service to 'sustainability' - this is the real deal. Living Goods is one of few models with the potential for game-changing scale." 1

- Holly Wise, Former Secretariat Director of USAID's Global Development Alliance.

A Responsibility Pioneer

In September 2009, Time brought out a special section on community service that included a list of '25 Responsibility Pioneers who are changing the world'. US-based Living Goods was placed second in the list. Living Goods, a non-profit organization, was founded by Charles Slaughter (Slaughter) in 2006. Its first venture was in Uganda, where using the direct marketing model pioneered by Avon Products Inc.2 (Avon), Living Goods provided basic healthcare services to the poor. According to Time, "While charity funds and government aid can be short-term and unpredictable, Living Goods' model offers long-term stability. But the organization's economic impact on Uganda goes beyond empowering new entrepreneurs - it makes the country healthier."3

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2] Avon Products Inc. based in the US sold cosmetics, perfumes and few other products in more than 140 countries across the world through independent Avon Representatives, who marketed its products among their acquaintances.
3] Kate Pickert, "In Uganda, Improving Health (and Wealth) Avon Style," Time, September 21, 2009.


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