Charlotte Russe Bankruptcy: A Revival Plan

On March 29, 2019, less than a month after declaring store closures following the bankruptcy filing, Charlotte Russe announced that the company would be selling its brand and related intellectual property to the fashion house and retailer YM Inc. As a result of the sale, YM Inc. planned to re-launch the brand and open 100 new stores across the country and launch “a brand new online shopping experience.” “We are very excited Charlotte Russe will be joining the portfolio of brands at YM. This acquisition marries a beloved brand with a sophisticated retail platform and provides Charlotte Russe a path to grow in the future. We thank our loyal customers and employees for sticking by us through the past several months,” said Dayna Quanbeck, interim CEO of Charlotte Russe...