JC Penney's People Strategy: Setting the Right Climate for Human Resource Development

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Case Details:

Case Code : BSTR274
Case Length : 16 pages
Period : 2004-2007
Pub Date : 2008
Teaching Note : Available
Organization : JC Penney Corporation, Inc.
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Training and Development at JCP

Symbolic changes apart, JCP also kick-started a process to groom leaders and provide ongoing training to all the employees. The management felt that to project JCP as a great place to work in, the employees had to feel that they could build a career in the company...

The Results

The efforts to change the culture at JCP started bearing fruits within two years. The various initiatives seemed to be having a positive impact on the employees and their job satisfaction...

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Reactions to the Culture Change Initiatives

Ullman was credited with having brought about a revolutionary change in JCP's culture. Experts said the culture of an organization was top-driven and the top management's commitment was vital in such culture change initiatives...


Leonard N. Stern School's Wiesenfeld noted that the focus of companies that wanted to transform their culture was changing.

The companies have become more proactive and strove to bring around broad cultural adaptations that led to a competitive advantage, she said.

According to the International Council of Shopping Centers, the entire retail category had shown high growth. Analysts felt that department stores had shown their resilience with a 6.7 percent growth...


Exhibit I: Ten-Year Chart of JCP
Exhibit II: JCP's Winning Together Principles
Exhibit III: Three Year Financial Summary of JCP

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