On April 25, 2019, Indian online classified portal Quikr India Pvt Ltd. (Quikr) announced the acquisition of Zefo, an online marketplace based in Bengaluru, India, to further scale its pre-owned goods and services vertical. “The acquisition of Zefo is in-line with the phenomenal consumer acceptance of the Assured products and services on our platform...Now, with Quikr and Zefo as a combined entity, we will be able to offer a broader selection of products at even more competitive prices along with as strong a focus on quality,” Pranay Chulet (Chulet), co-founder and CEO of Quikr, said.

As a diversified platform operating across several segments like consumer goods, automobiles, real-estate, and jobs, Quikr catered to a diverse set of consumer needs. In 2008, it started as a classic horizontal online classifieds platform that brought buyers and sellers together to address their needs in the simplest and fastest way...

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