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Subway-the World’s Largest Fast Food Chain on a Downward Spiral |
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INTRODUCTION |
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In 2019, the world's largest restaurant chain by number of locations, US-based Subway, which sold submarine sandwiches (popularly called Subs) and salads, found itself in deep trouble in its home country with consumers showing a preference for healthier and fresher food and competitors offering them varied options. This, coupled with internal squabbles with the franchisees, made the going tough for the company... |
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