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Case Code: BSTR597
Case Length: 15 Pages 
Period: 2009-2018   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Subway
Industry :Restaurants
Countries : United States
Themes: Competitive Strategy/Corporate Strategy/ Waste Management
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Subway-the World’s Largest Fast Food Chain on a Downward Spiral

 
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INTRODUCTION

 
In 2019, the world's largest restaurant chain by number of locations, US-based Subway, which sold submarine sandwiches (popularly called Subs) and salads, found itself in deep trouble in its home country with consumers showing a preference for healthier and fresher food and competitors offering them varied options. This, coupled with internal squabbles with the franchisees, made the going tough for the company...

 

 
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