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Case Details |
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Case Code: BSTR575
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| Case Length: 18 Pages |
| Period: 2011-2018 |
| Pub Date: 2019 |
| Teaching Note: Available |
| Price: Rs.500 |
| Organization : Tujia.com
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| Industry :Home sharing |
| Countries : China |
| Themes: Business Strategy
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Tujia.com: Leader in China`s Home-Sharing Market |
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INTRODUCTION |
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| In July 2018, Tujia Online Information Technology (Beijing) Co. Ltd., which operated China’s leading lodging service sharing and booking platform through its website, Tujia.com (Tujia), announced that it had signed a strategic agreement with SiteMinder to update the management of online reservations for users of ‘Tujia WAKA’ – the overseas booking platform for Tujia users based outside of China...
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