BigBasket's Big Dreams

BigBasket's Big Dreams
Case Code: BSTR581
Case Length: 17 Pages
Period: 2013-2019
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Industry: Food & Beverage
Countries: India
Themes: Strategy Formulation, Five Forces, Business Models, Brand Strategy
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Abstract Case Intro 1 Case Intro 2 Excerpts

The Entrepreneurial Spirit

Supermarket Grocery Supplies Pvt. Ltd, the parent company of, was founded in December 2011 in Bengaluru, India, by Menon, Parekh, VS Ramesh (Ramesh), Abhinay Choudhari (Choudhari), and VS Sudhakar (Sudhakar). The five founders of BigBasket had earlier dabbled in ecommerce in 1999, when they launched an online business called As part of the ecommerce entity,, an online grocery business, was started in 2001 in Bengaluru. Finding that there was less business on the online platform, the six founders set up a chain of physical grocery supermarkets in South India under the name Fabmall. Menon said,...

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