BigBasket's Big Dreams

BigBasket's Big Dreams
Case Code: BSTR581
Case Length: 17 Pages
Period: 2013-2019
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Industry: Food & Beverage
Countries: India
Themes: Strategy Formulation, Five Forces, Business Models, Brand Strategy
BigBasket's Big Dreams
Abstract Case Intro 1 Case Intro 2 Excerpts


In March 2019, Indian grocery startup BigBasket announced that it had raised US$ 150 million in its series F round of funding. With this latest round of funding, BigBasket's valuation crossed US$ one billion, which helped the company enter the Unicorn League. The funding round was led by BigBasket's largest shareholder, with an investment of US$ 50 million. Other investors included Mirae Asset with US$ 59.9 million and CDC Group PLC with US$ 40 million. Hari Menon (Menon), Co-Founder and CEO at BigBasket, commented, “Mirae was looking to invest in ecommerce, and India is a space they wanted to invest in. We were in the market to raise fresh funds when they started looking at opportunities." ..

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