Kraft's Takeover of Cadbury

Kraft's Takeover of Cadbury
Case Code: BSTR388
Case Length: 24 Pages
Period: 2008-2010
Pub Date: 2011
Teaching Note: Not Available
Price: Rs.500
Organization: Cadbury Plc, Kraft Foods Inc
Industry: Consumer Packaged Goods
Countries: UK, US, Global
Themes: Merger and Acquisition, Takeover, International Business
Kraft's Takeover of Cadbury
Abstract Case Intro 1 Case Intro 2 Excerpts


The Bidding War

In July 2008, Carr replaced Sunderland as Cadbury's chairman. As chairman, Carr set some financial goals for the company which included increasing profit margins by 2011...

The Final Deal

After Cadbury rejected two hostile bids from Kraft, Rosenfeld decided to increase the cash portion of the original bid...

The Rationale

According to Kraft executives, a tie-up with Cadbury, which is the world's second largest confectioner, would create a global powerhouse with annual sales of around US$ 50 billion (£31.1 billion)...

Emotions Run High

The Cadbury takeover, considered as one of the biggest corporate deals in 2010, was not without conflicts...

The Aftermath

It was reported that 120 out of the 170 Cadbury managers and executives quit after the US food giant took control of Cadbury...

The Road Ahead

Carr said in the future, Cadbury would work with Kraft to ensure the growth of the business for customers and employees.


Exhibit I Cadbury Plc –Income Statement
Exhibit II Cadbury Plc-Balance Sheet
Exhibit III Kraft Foods – Income Statement
Exhibit IV Cadbury Plc-H1 2009 Performance Six Months Ended June 2009
Exhibit V Top 10 Chocolates/Confectionery Manufactures in the World (as of 2009)
Exhibit VI Kraft Foods-Condensed Consolidated Statements of Earnings For the Three Months Ended September 30,2010
Exhibit VII Kraft Foods- Balance Sheet

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