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Reliance Jio's Audacious Bet: Disrupting India's Mobile Telephony and Data Market

Reliance Jio's Audacious Bet: Disrupting India's Mobile Telephony and Data Market
Case Code: BSTR547
Case Length: 20 Pages
Period: 2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: Reliance Jio Infocomm
Industry: Telecommunications
Countries: India
Themes: Disruptive Innovation
Reliance Jio's Audacious Bet: Disrupting India's Mobile Telephony and Data Market
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In May 2017, the Telecom Regulatory Authority of India (TRAI) announced that Reliance Jio Infocomm (Jio), the telecom arm of India’s largest private sector company, Reliance Industries Limited (RIL), had cornered 9.29 percent subscriber market share as on March 31, 2017, to become the fourth largest telecom player in India. For the same period, Jio also stood as the top wireless broadband service provider with 108.6 million subscribers, which made it one of the fastest-growing mobile networks in the world.

Jio was launched by Mukesh Ambani (Mukesh), Chairman of RIL, in September 2016 with an initial investment of US$ 20 billion. Industry observers felt that the investment was humongous compared to the investments by other telecom majors. For instance, other telecom companies such as Bharti Airtel (Airtel), Vodafone Group plc (Vodafone), and Idea Cellular invested on expanding their network infrastructure to the tune of US$ 1.86 billion, US$ 1.24 billion, and US$ 1.21 billion respectively in fiscal 2016...

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