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Case Details

Case Code: FINC142
Case Length: 21 Pages 
Period: 2007-2017   
Pub Date: 2018
Teaching Note: Available
Price:Rs.400
Organization : -
Industry : Two-Wheeler Industry
Countries : India
Themes: Equity Valuation/Fundamental Analysis/Industry Analysis
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

EIC Framework: Two-Wheeler Industry Analysis

 

ABSTRACT

 
The Indian two-wheeler industry is a very dynamic and competitive industry. It was once dominated by local players collaborating with their foreign counterparts. But the last couple of years have seen the foreign players rule the industry. The transformation has shaken once industry majors like Bajaj and TVS. Innovations, the ability to launch new models, and pricing are some of the major factors affecting the industry. The case study will help the participants discuss the dynamics of the Indian two-wheeler industry while doing the industry analysis. It will also help them discuss the big question on the rate of long-term growth and what immediate challenges the industry will have to address to achieve the set growth rates.
 
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Issues

The case is structured to achieve the following teaching objectives:
  • To understand the significance of industry analysis
  • To learn the role of industry analysis in EIC analysis and in fundamental analysis
  • To understand the dynamics of industry analysis
  • To perform Porter’s 5-Force and SWOT analysis for the Indian two-wheelers industry
Contents
INTRODUCTION
GLOBAL TWO-WHEELER INDUSTRY
INDIAN TWO-WHEELER INDUSTRY
INDUSTRY GROWTH RATE
FOREIGN DIRECT INVESTMENT
COST STRUCTURE AND PROFITABILITY
TECHNOLOGY AND RESEARCH
DEMAND DRIVERS AND SEASON
DEMAND-SUPPLY POSITION
NATURE OF COMPETITION AND KEY SUCCESS FACTORS
SEGMENTATION OF TWO-WHEELER INDUSTRY
EXPORT OF TWO-WHEELERS
GOVERNMENT POLICIES
EMISSION NORMS FOR TWO-WHEELERS
CHANGING REGULATORY ENVIRONMENT AND ITS IMPACT
PLAYERS IN TWO-WHEELER INDUSTRY
HERO MOTOCORP LTD.
HONDA MOTORCYCLES & SCOOTERS INDIA
TVS MOTOR COMPANY
BAJAJ AUTO LIMITED
INDIA YAMAHA MOTOR PRIVATE LIMITED
SUZUKI MOTORCYCLES INDIA PRIVATE LIMITED
MAHINDRA TWO-WHEELERS LIMITED
OTHER PLAYERS
TOP SELLING TWO-WHEELERS IN INDIA
KEY RISKS FACED BY INDUSTRY PLAYERS
LOOKING FORWARD
EXHIBITS

Keywords

Global Two-Wheeler Industry, Foreign Direct Investment, Cost Structure and Profitability, Technology and Research, Demand Drivers, Demand-Supply Position, Nature of Competition, Key Success Factors, Export, Emission Norms, Government Policies

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