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Innovation at P&G: AG Lafley’s New Challenge
![Case Details](images/details.png)
![Case Introduction 1](images/intro1.png)
![Case Introduction 2](images/intro 2.png)
![Case Excerpts](images/excerpts.png)
Abstract
Issues
The case is structured to achieve the following teaching objectives:
- Understand the importance of innovation for the growth and success of a company.
- Analyze the innovation strategy followed by P&G over the years.
- Understand the importance of the people strategy in systemizing innovation and inculcating a culture of innovation in an organization.
- Analyze the problems faced by P&G on the innovation front and discuss the problems faced by AG Lafley in his second coming to the company.
- Explore the ways in which P&G could reinvigorate its spirit of innovation.
Contents |
Introduction |
Background Note |
Innovation At P&G |
The Connect + Develop Initistiative |
Spreading The Innovation Culture At Procter And Gamble |
Falling Innovation |
Looking Ahead |
Exhibit |
Keywords
Innovation; Innovation process; Customer-focused innovation; Product innovation; Strategic innovation; Innovation management; Innovation strategy; People strategy; Systemizing innovation; Culture; Leadership; Organizational Behavior; Consumer goods; P&G; AG Lafley