Career Development and Employee Motivation Initiatives at Chipotle

Abstract

This case study is about the career development and employee motivation initiatives at US-based fast-casual chain Chipotle Mexican Grill, Inc. (Chipotle). The fast food chain instilled a company-wide performance-based culture of employee development and promotion from within. The culture at Chipotle focused on attracting and building teams of top performers who were given on-the-job training to create an extraordinary dining experience for their customers. The case discusses the career path and career development opportunities at Chipotle and how it implemented a ‘hire from within’ campaign in order to promote crew members to higher level jobs.

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Issues

The case is structured to achieve the following teaching objectives:

• Study the people culture at Chipotle and examine its key elements.
• Understand the importance of employee motivation in an organization.
• Understand the issues and significance of developing career path for employees.
• Analyze the career advancement opportunities offered by Chipotle to its employees and how these contributed to its growth
• Analyze the challenges before Chipotle in preserving its culture and helping it evolve as it continues to expand at a fast pace
• Explore ways in which Chipotle could balance growth and preserve its people culture.

Keywords

Employee motivation; Employee engagement; Career development; Career path; Career ladder; Career advancement; Performance-based culture; Differentiation; People strategy; Human resources strategy; Employee morale; Productivity; Restaurateur program; Employee benefits; Wellness program

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