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Case Code: ITSY104
Case Length: 17 Pages
Period: 2016-2020
Pub Date: 2020
Teaching Note: Available
Price:Rs.400
Organization : Tesla, Inc.
Industry :Electric Vehicles
Countries : US, Europe, China
Themes: Automation/Systems Design/Production Systems/Manufacturing Strategy/Organizational Crisis/Strategic ChangeDigital Campaigns/
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Automation at Tesla

 
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INTRODUCTION

 
“Excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated,” admitted Elon Musk, CEO of world’s leading electric vehicle (EV) maker Tesla, Inc. (Tesla) after the company missed its production targets for its electric sedan Model 3 in 2018. Musk, who blamed an overly automated production process heavily reliant on robots for the targets not being met said that Tesla’s push to heavily automate the production line was a mistake as was the fact that the production system relied too much on automated machinery that was ill suited to certain precision tasks...
 
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