Louis Philippe: The Growth of a Super Brand in India

            
 
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Case Details:

Case Code : MKTG283
Case Length :11 Pages
Period : 2006-2011
Pub Date : 2011
Teaching Note : Not Available
Organization :Madura Fashion and Lifestyle
Industry : Apparel; Retail
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Louis Philippe

Immediately after its launch in India in 1989, Louis Philippe was an instant success and was well received by high income fashion conscious customers. The growth of the Louis Philippe brand was phenomenal and was accentuated with its obsession for quality and exclusivity...

Luxure Louis Philippe

Madura FL focused on line extensions for increasing the footprints of its brands in the Indian market. To capture the different customer segments, the Louis Philippe brand was extended by introducing different sub brands at different price points to suit the needs of different customer segments...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Louise Philippe Footwaer

The Louis Philippe brand was extended into the footwear segment in April 2010. The entry into the footwear sector was aimed at giving more choice in style and needs to Indian customers in the matter of their footwear. The lack of choice in the Indian footwear market had led to many Indians shopping abroad for their footwear needs. Initially, men's shoes were launched in the formal wear sector with 40 unique designs to choose from. Just like its apparel business, the new footwear was launched in the premium and super-premium segments...

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