![]() |
Titan's Foray into Fragrances with SKINN
![Case Details](images/details.png)
![Case Introduction 1](images/intro1.png)
![Case Introduction 2](images/intro 2.png)
![Case Excerpts](images/excerpts.png)
Abstract
Issues
The case is structured to achieve the following teaching objectives:
- Understand the concept of diversification and its impact on long-term growth.
- Develop an understanding of the Indian fragrance industry.
- Explore the reasons behind the decision of Titan Company for diversification.
- Assess the effectiveness of the diversification strategy Understand the opportunities and challenges faced by Titan associated with its diversification decision.
Contents |
INTRODUCTION |
BACKGROUND |
TITAN’S DIVISIONS |
FRAGRANCE INDUSTRY IN INDIA |
TITAN ENTERS PERFUMES CATEGORY |
THE ROAD AHEAD |
EXHIBITS |
Keywords
Titan, Titan SKINN, Fragrances Market, Diversification, Long-term growth, Challenges , Distribution, Products, market penetration, Indian Fragrances market