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Ikea: Radical Product Designs for Futuristic Customers
Abstract
Ikea, the world’s largest furniture retailer known for its Swedish-styled democratic designs that blended form, function, quality, sustainability, and economy, was working on redesigning its products in a major way to suit changing consumer tastes marked by urbanization and increased use of technology. Ikea’s strategy aimed to create radical futuristic product designs by hiring a new design head, collaborating with prominent fashion designers, and establishing facilities like Space10, which would help in the radical and rapid development of new product designs. |
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Issues
The case is structured to achieve the following teaching objectives:
- Understand the complexities in overhauling a company’s product design.
- Analyze the ways a company can build a design-driven culture .
- Debate the importance of design in building sales.
- Appreciate the impact of collaborations .
| Contents |
| INTRODUCTION |
| IKEA’S DESIGN CULTURE |
| RADICAL PRODUCT DESIGNS |
| GOING FORWARD |
| EXHIBITS |
Keywords
Futuristic Kitchen 2025,Space10 Lab ,CIID, IDEO, Product design, Radical design, Collaboration, Fashion designers, Innovation ,Co-creating ,Home Tour and contests ,Futuristic demand, urban living, ,Furniture with built-in technology ,Product Testing, quality standards, ,Product launch, Prototyping, Sustainable material
