Marketing McDonald’s in India

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Case Details:

Case Code : MKTG270
Case Length :25 Pages
Period : 1996-2011
Pub Date : 2011
Teaching Note : Not Available
Organization : McDonald's Corporation
Industry : Fast Food
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Two brothers, Richard (Dick) and Maurice McDonald (Mac), started their journey down the business lane in the fateful year of 1937,...

Going International

McDonald’s opened an outlet in Canada in 1967, to mark its first international venture. This was...

Building the Service Model in India

With a consumer pool of about one billion, India stood out in the globally competitive market. In..

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Indianization of Products and Services

The first and foremost task for McDonald’s India was to change the perception of the Indians who associated it with being ...

Pricing Strategy

McDonald’s had to invest a lot in infrastructure development and supplier creation in India. But...

Managing the Customer Interface

According to analysts, McDonald’s entry into India was perfectly timed as it came during a ...

Brand Promotions

McDonald’s India adopted a three-step approach to create awareness, preference, and...


A McDonald’s restaurant got an average of 3,000 walk-ins every day in each of its...

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