Marketing McDonald’s in India

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Case Details:

Case Code : MKTG270
Case Length :25 Pages
Period : 1996-2011
Pub Date : 2011
Teaching Note : Not Available
Organization : McDonald's Corporation
Industry : Fast Food
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Exhibit I : Demographic and Economic Indicators of India
Exhibit II : Lifestyle Indicators of India
Exhibit III : McDonald’s Indian Menu
Exhibit IV : A List of Menu Items with Prices
Exhibit V : McDonald’s India Store Layout
Exhibit VI : McDonald’s Journey in India
Exhibit VII : Outsourcing the Ingredients
Exhibit VIII : Persentage Share of Food market in India
Exhibit IX : Persentage Share of Fast Food Chains in India(2008)
Exhibit X : Classification of Indian Consumers
Exhibit XI : Income Distribution of Indian Consumers
Exhibit XII : Consumption Pattern of Indian Consumers

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