Tourism Kamloops

            
 
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Case Details:

Case Code : MKTG242
Case Length : 14 Pages
Period : 2008-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : -
Industry : Tourism Industry
Countries : Canada

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Introduction

In November 2009, Tourism Kamloops' 'Hometown Boy' advertising campaign won the Innovative Marketing Campaign Award at the first-ever tourism summit organized by the Canada-based Thompson Okanagan Tourism Association1 (TOTA). The campaign was given the award for successfully using various advertising mediums such as TV, print, direct mail, and online advertising to attract tourists to the city of Kamloops. Talking about the campaign, TOTA chairman, Michael Ballingall (Ballingall), said, "This campaign has been a huge success on many levels. It matches a likeable personality with the Tourism Kamloops brand, which presents Kamloops as a place that blends energizing recreational opportunities with a culture of warm, welcoming people, allowing visitors to let loose and just play."2

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Kamloops, a city in south central British Columbia3, Canada, is considered as British Columbia's Friendliest City. It is famous for its spectacular landscapes, fresh water lakes, abundant wildlife, and pleasant climate.

Tourism Kamloops - Next Page >>


1] The Thompson Okanagan Tourism Association (TOTA) is a Destination Marketing Organization registered as a not-for-profit society with the Province of British Columbia Ministry of Finance and Corporate Relations. It has an annual contract with Tourism British Columbia to position the Thompson Okanagan region as a premier tourism destination.
2] "Tourism Kamloops Wins Marketing Award," www.kamloopsnews.ca, November 17, 2009.
3] British Columbia is a Canadian province. It comprises the Vancouver Island, Vancouver Coast & Mountains Thompson Okanagan, BC Rockies, Cariboo, Chilcotin Coast, and Northern BC.


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