Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG234
Case Length : 23 Pages
Period : 2003-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Tourism Turkey
Industry : Tourism Industry
Countries : Turkey; Central Europe; Global
To download Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown case study
(Case Code: MKTG234) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
Excerpts
Background Note
Turkey, generally referred to as the "the cradle of civilization," was established in the 1920s by Mustafa Kemal Ataturk . It is a vast country with incredible landscapes bordered by four different seas. It boasts of a rich historical and cultural heritage and natural beauty...
Decline in 2006 and Subsequent Revival
However, in 2006, the number of tourists and tourism income decreased by 6.5% and 9.8% respectively. The number of visitors declined to 19 million and tourism receipts decreased to US$ 12.5 million...
|
|
Promotional Campaigns
In January 2009, a massive tourism promotion campaign was launched by the MoT in 83 countries with the aim of attracting more visitors and strengthening Turkey's position as a global tourism brand. The objective of the campaign was to increase tourist arrivals by 10% and tourist revenue by 12% by the end of 2009...
Results
Since 2006, the Turkish tourism industry had reported remarkable growth. Experts were of the opinion that the year 2008 was remarkable for Turkey's tourism. Factors like growing income levels, government support, and the country's strategic location contributed to the growth of the tourism industry in the country...
Excerpts
Contd...>>
|
|
