Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us | Sitemap

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies
 

marketing management Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Case Title   Case Code Buy Case
3D Television: Will it Live up to the Hype? Case Study, marketing management Case Studies 3D Television: Will it Live up to the Hype? Details CLMM092

Maruti Suzuki`s `Kitna Deti Hai?` Campaign: Will it Deliver the Mileage? Case Study, marketing management Case Studies Maruti Suzuki`s `Kitna Deti Hai?` Campaign: Will it Deliver the Mileage? Details CLMM091

Big Bazaar Driving Tata Nano Sales Case Study, marketing management Case Studies Big Bazaar Driving Tata Nano Sales Details CLMM090

3D Television: Will it Live up to the Hype? Case Study, marketing management Case Studies 3D Television: Will it Live up to the Hype? Details CLMM089

Pepsi Forays into Apparel and Fashion Business in India Details CLMM052

The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand Details CLMM051

Yahoo's ‘It's Y!ou' Marketing Campaign Details CLMM050

Levi's India Offers Jeans at EMIs Details CLMM049

Disney Stores: Going the Apple Way Details CLMM048

Tropicana Backtracks on its Package Redesign Details CLMM047

Amazon Kindle: Pricing Issues Details CLMM046

The KFC Coupon Fiasco Details CLMM045

Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market Details CLMM044

Reliance ADAG Forays into Online Retail Business Details CLMM043

Blendtec's "Will it Blend?": A Viral Marketing Campaign Details CLMM042

Mobiledu: Nokia's Mobile Internet Innovation in China Details CLMM041

Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture Details CLMM040

Changing Dynamics in the Shampoo Market in India Details CLMM039

Priceline’s Pricing Strategy: Name Your Own Price (NYOP) & Beyond Details CLMM038

Pharmaceutical Marketing: Personalized Medicine Details CLMM037

Apple’s Pricing Strategy for iPhone in the US Details CLMM036

Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits Details CLMM035

Green Marketing & the Menace of Greenwashing Details CLMM034

Google's Quest for the Perfect Ad Pricing Model Details CLMM033

Tasty Bites - Target Marketing in USA Details CLMM032

Surrogate Advertising Practices in Indian Liquor Industry Details CLMM031

Market Entry Strategies of Starbucks Details CLMM030

Short Messaging Service (SMS) - Emerging Tool for Advertisers Details CLMM029

Perils of Celebrity Endorsements - The Siyaram Example Details CLMM028

The Launch of Scorpio - A Sports Utility Vehicle Details CLMM027

Branding Commodity Product - Indian Salt Industry Details CLMM026

Ranbaxy and its Global Marketing Strategy Details CLMM025

Philip Morris International - Entry Strategy in India Details CLMM024

P&G's Online Marketing Research Initiatives Details CLMM023

Nutraceutical Product Market in India Details CLMM022

Nurturing a Mother Brand - Nivea Details CLMM021

Failure of New Coke Details CLMM020

McDonald's Employee Training Programs Details CLMM019

Product Management at Maruti Udyog Limited Details CLMM018

Loyalty Card Programs In Indian Retailing Details CLMM017

 

Working Hours / List of Holidays

Please note that Indian Standard Time (IST) is 5.30 hours ahead of GMT. Our working hours are 9.00 a.m to 6.00 p.m IST. We work five days a week (Monday - Friday). Our offices are closed on saturday, sunday of every month, and on the following holidays:

Date (DD-MM-YY)

Holiday

13-Jan-2017

 Bhogi

26-Jan-2017

 Republic Day

29-March-2017

 Ugadi

15-Aug-2017

 Independence Day

25-Aug-2017

 Vinayaka Chaturthi

02-Oct-2017

 Gandhi Jayanthi

18-Oct-2017

 Deepavali

In January and October the following Saturdays will be working days in lieu of the following holidays:

07-Jan-2017

 in lieu of 27-Jan-2017

05-Aug-2017

 in lieu of 14-Aug-2017

Case Related Links

Case Study Search
Pricing Information
How to Order
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies Detailed Subject-wise Listing
Company-wise Listing
Pricing Information
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
ICMR News
How to Order Online

Case Studies Collection

Business Ethics
Business Environment
Business Strategy
Corporate Governance
Economics
Enterprise Risk Management
Finance
Human Resource Management
Innovation
Insurance
IT and Systems
Leadership and Entrepreneurship
Marketing
Miscellaneous
Operations
Project Management
Multimedia Case Studies
Cases in Other Languages
Simplified Case Studies

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing
More Short Case Studies >>


Contact us:
IBS Center for Management Research (ICMR),
IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad-501 504,
Telangana, INDIA.
Mob:+91- 9640901313, Ph: +91- 8417- 236667
E-mail: casehelpdesk@ibsindia.org

Copyright © 2013 IBS Center for Management Research.
All rights reserved.