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ICMR News
2010
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ICMR case study "Bhopal
Gas Tragedy: Revisited after Twenty-five Years" written by Debapratim Purkayastha and Hadiya Faheem is a
Finalist in the 2010 Dark Side Case Writing Competition organized by Critical Management Studies Interest Group of the Academy of Management (AOM).
ICMR case study "Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars" written by Ramalingam Meenakshisundaram and Besta Shankar wins the third prize in the oikos Global Case Writing Competition 2010 (Corporate Sustainability Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen, Switzerland.
ICMR case study "WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers" written by Debapratim Purkayastha and Hadiya Faheem wins the third prize in the oikos Global Case Writing Competition 2010 (Social Entrepreneurship Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen, Switzerland. This case study is about Irvine, California-based WaterHealth International Inc., a social purpose for-profit venture in the safe water sector, focused on serving the traditionally underserved Bottom of the Pyramid segment.
ICMR case study "Sony Corporation - Future Tense?" written by Vivek Gupta and Indu Perepu wins the First prize in the John Molson Case Writing Competition 2009, organized by the John Molson School of Business, Concordia University, Montreal, Canada. The case examines Sony's failure to bring out innovative products in spite of having the required competencies which led the company lose market share in product segments like televisions, music players, gaming consoles, electronic readers etc. Lack of innovation at Sony is attributed to the existing silo culture in the company. The case further discusses the reorganization plan of the company proposed by Howard Stringer, the CEO of Sony, in his efforts to transform it into an innovative and agile company.
ICMR case study "Toyota: The Once-in-a-Century Challenge" written by Debapratim Purkayastha and Syeda Maseeha Qumer, was a Finalist in the John Molson Case Writing Competition 2009, organized by the John Molson School of Business, Concordia University, Montreal, Canada. This case examines how the global financial crisis had had its impact on world's leading automaker Toyota and how it was trying to cope with a shift in the global automobile industry. In mid-2009, the company reported its first losses since 1963, the year it began reporting business data. The case discusses the initiatives taken by Akio Toyoda, the grandson of Toyota's founder, after he took over as President of the company, and the challenges he faced in bringing the automaker back to profits.
2009
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ICMR case study "Trevor Field and the PlayPumps of Africa" written by Debapratim Purkayastha wins the first prize in the oikos Global Case Writing Competition 2009 (Social Entrepreneurship Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen, Switzerland. The case deals with the challenges faced by a social entrepreneur as he tries to provide a business solution to a social problem.
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ICMR case study "Coca-Cola India's Corporate Social Responsibility Strategy" written by Hadiya Faheem and Debapratim Purkayastha is a Runners-up in the oikos Global Case Writing Competition 2009 (Corporate Sustainability Track), organized by the oikos Foundation for Economy and Ecology, University of St. Gallen, Switzerland. The case deals with Coca-Cola India's corporate social responsibility initiatives and the severe criticism it was drawing from activists and environmental experts for its alleged abuse of water in the country.
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ICMR case study "Starbucks: Back to Basics?" written by S.S.George and Sachin Govind wins the
first prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada. The case highlights the problems specialty coffee retailer Starbucks faced due to rapid expansion, falling service levels and reduced consumption of expensive coffee in the wake of economic downturn. The case discusses transformational initiatives implemented at Starbucks to revive the brand and bring the customers back to the stores.
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ICMR case study Tata Motors' Acquisition of Jaguar and Land Rover written by Vivek Gupta and Indu P., wins the
second runner up prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada. The case is about Tata Motors' acquisition of two iconic British brands - Jaguar and Land Rover marking the Indian company's entry into the premium segment of the automobile market. The case discusses the acquisition and details how Tata Motors financed the US$ 2.3 billion deal. The challenges that the company is likely to face due to difficult economic conditions in the key markets of Jaguar and Land Rover, downturn in the global automobile industry, and difficulty in obtaining funds are also discussed in detail.
2008
2007
ICMR case study "Innovation at Whirlpool - Creating a New Competency" written by
by Ramalingam Meenakshisundaram, Debapratim Purkayastha and Rajiv Fernando wins the first prize in the Corporate Coaching category in the
EFMD Case Writing Competition, 2006.
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ICMR case study "The Betapharm Acquisition: DRL's
Inorganic Growth Strategy in Europe" written by Rajiv Fernando and
Debapratim Purkayastha, wins the first runner up prize in the John
Molson Case Writing Competition 2006, organized by the John Molson
School of Business, Concordia University, Montreal, Canada. This case
discusses the rationale behind the acquisition of Betapharm by Dr.
Reddy's Laboratories (DRL). It highlights the benefits of the
acquisition for both DRL and Betapharm, even though some analysts had
opined that DRL had paid too much for the acquisition. The case also
highlights the impact of changes in the business and regulatory
environment (domestic and international) on mergers and acquisitions.
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ICMR case study "Carrefour's Strategies in China"
written by Vivek Gupta and Indu P., wins the second runner up prize in
the John Molson Case Writing Competition 2006, organized by the
John Molson School of Business, Concordia University, Montreal, Canada.
The case discusses the entry and expansion strategies of French retailer
Carrefour, in the Chinese market. It highlights the challenges faced by
the company in China. The case also discusses the competition that
Carrefour faces in China especially after Wal-Mart's acquisition of
Trust-Mart. It includes a note on the Chinese retail industry.
The Body Shop: Social Responsibility or Sustained Greenwashing?: Third prize in the Oikos sustainability case writing competition 2007, organized by University of St. Gallen, Oikos foundation for economy and ecology, Switzerland.
2006
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ICMR case study :
Wal-Mart's Strategies in China written by Ruchi
Chaturvedi and Sanjib Dutta, wins the second runner up prize in the
John
Molson MBA Case Writing Competition 2005, organized by the John Molson
School of Business, Concordia University, Montreal, Canada.
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ICMR wins
EFMD case award in Managing Risk Category
11th December 2005
IBS Center for Management Research (ICMR) has won an award in the 2005
European Foundation for Management Development (EFMD) Case Writing
Competition, bagging the first place in the Managing Risk Category.
Professor Vivek Gupta and Gautam won the award with their case study
Allied Irish Banks – The Currency Derivatives Fiasco. The case
discusses how an employee of Allfirst Financial Inc., the US subsidiary
of Ireland's leading bank – Allied Irish Banks (AIB) caused a loss of
US$ 691 million to the firm. It describes in detail how the fraudulent
trading activities and manipulation of records by the foreign currency
trader John Rusnak (Rusnak) resulted in such a massive loss. The case
brings out the complete sequence of events leading to loss and also
highlights the reasons for the loss, including the inadequate
supervision, control system deficiency and failure to review policy and
procedures. The prizes will be awarded at a ceremony at the Erasmus
Rotterdam University on January 27, 2006.
2005
February 2004
ICMR BAGS THE TOP AWARDS AT
THE
REGIONAL ASIA-PACIFIC CASE COMPETITION IN HONG KONG
A. Mukund and Ms A. Neela Radhika
of the IBS Center for Management Research (ICMR), Hyderabad bagged the
top award (HK$ 25000) in the eighth regional Asia-Pacific case writing
competition for their case 'DoCoMo – The Japanese Wireless Telecom Leader.' Vivek Gupta of ICMR
won the first runner-up prize (HK$ 10000) for his case 'FedEx vs. UPS in China
– Competing with Contrasting Strategies.'
The
eighth regional Asia-Pacific case writing competition was organized by the Vocational
Training Council's Management Development Centre (MDC) of Hong Kong. The prize
presentation ceremony was held on 13th February, 2004. The prizes were sponsored
by Hong Kong Society of Accountants, Northwest Airlines and the American Chamber
of Commerce Charitable Foundation.
MDC
was established by the Vocational Training Council in 1984 to develop and promote
managerial effectiveness in Hong Kong. It undertakes research projects to determine
the development needs of mangers in Hong Kong and develops materials and programs
to meet these needs. The centre organizes case writing and analysis work shops.
Since
its inception in 1988, this case competition has attracted over 40 high quality
case submissions every year from leading business schools and management colleges
from Hong Kong, China, UK, Switzerland, USA and Canada. For the past four consecutive
years, The Richard Ivey School of Business, University of Western Ontario, Canada
had bagged the top awards in the competition. Other participants who have won
awards in the competition in previous years are, Open University of Hong Kong,
Chinese University of Hong Kong, Hong Kong Polytechnic University, HK Baptist
University and Fudan University, Shanghai in China.
The
'DoCoMo
(Business Strategy BSTR049)' case discusses the highly successful business model followed by the Japan-based wireless telecom company. It details the company's
I-Mode service, its 3G initiatives and the globalization efforts. The case also examines the problems DoCoMo faced due to technology and competition-related issues,
and its decreasing revenues due to market saturation. Finally, it discusses the company's future prospects in light of the initiatives taken to retain the leadership.
The
'FedEx vs. UPS (Marketing MKTG069)' case discusses the entry and expansion strategies
of the two US-based logistics companies – FedEx and UPS – in the Chinese market. The case examines the contrasting strategies adopted by FedEx and UPS in their
efforts to establish and expand their operations in China. It also examines how the expansion strategies of both companies have changed with the improving business
prospects in China, following its entry into WTO. Vivek was also awarded a Certificate of Commendation for his case study "Nestlé's Brand Management Strategies,"
at the Seventh Regional Asia-Pacific Case Writing Competition held in December 2002.
ICMR
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