Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars
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Case Code: BSTR378 Case Length: 22 Pages Period: 2007-2009 Pub Date: 2010 Teaching Note: Available |
Price: Rs.500 Organization: Better Place Industry: Auto and Ancillaries Countries: Global Themes: Business Model Innovation, Social Entrepreneurship, Electric Cars |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
Automobiles contributed to a significant share of the global demand for fossil fuels. The internal combustion engines (ICE) in the vehicles made use of gasoline or diesel, which were derived from petroleum. Overdependence on the finite reserves of fossil fuels forced many nations to explore ways to increase the fuel efficiency of automobiles and also to find alternatives to fossil fuel. Further, there was a growing concern over the harmful emissions caused by burning fossil fuels for transportation. According to the International Energy Outlook 2009 released by Energy Information Administration (EIA) of the US Government, worldwide Carbon dioxide (CO2) emissions from the combustion of various fossil fuels such as coal, oil, and natural gas were expected to exceed 40 billion metric tons by 2030......
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