Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars
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Case Code: BSTR378 Case Length: 22 Pages Period: 2007-2009 Pub Date: 2010 Teaching Note: Available |
Price: Rs.500 Organization: Better Place Industry: Auto and Ancillaries Countries: Global Themes: Business Model Innovation, Social Entrepreneurship, Electric Cars |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Better Place, formerly Project Better Place, a start-up company founded in October 2007 in Palo Alto, California, in the US, was a winner of the 2009 AMR Research Sustainable Leadership Award for Clean Technology. According to the Wired magazine, Better Place was the fifth largest start-up in the history of business ventures till March 2009. Shai Agassi (Agassi), the company's founder and CEO, was ranked third in the list of '100 Most Creative People 2009' prepared by Fast Company, New York. He was also included in the '2009 Scientific American', a list of 10 people selected by the Scientific American magazine for their endeavors to ensure that technological evolution contributed to the betterment of society...
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